Welcome our new Associate – Hedeel Mahdi-King

Less Ordinary Living is growing.

It’s my pleasure to introduce the new addition to our team, Hedeel Mahdi-King.  Hedeel has a range of experience from years in the city to running her own business.  She’ll bring her talent and knowledge to the team.

Here she is in her own words…

I’m absolutely delighted to join Less Ordinary Living.


I guess it’s no surprise I’m taking this step; I grew up in a very entrepreneurial family and was always up to my elbows in every aspect of running a business, right from the research and development stage through to the ‘what to do when things go a little off-plan’ stage.

I’ve paid my dues and spent six years working in they City as a corporate lawyer.

I’ve also spent some time running my own business, and seen first hand the challenge and excitement this can bring.

Over the last few years I’ve worked with a variety of people to help them turn their ideas into living, breathing businesses.  I’ve also helped established businesses grow and/or diversify.

Recently I’ve worked with people from professions such as law, banking, architecture, catering and e-commerce move into completely different careers such as agriculture, design and build, personal styling and event organisation.

My passion lies in helping others achieve a life they want, and most importantly, a life that they love to wake up to each morning – challenges, stretches and all!

I specialise in:

-    working with individuals who feel trapped take stock of their lives and create a more fulfilling reality (from small tweaks to complete revamp!).

-    helping people who want to be self-employed make the transition.

-    working with people to turn their ideas into living, breathing start-ups.

-    helping independently owned companies grow, diversify or consolidate their offering.

The buzz for me is in helping clients become more aware of their choices and helping them to make more positive, exciting, and yet still entirely pragmatic decisions.

All that’s left to say is that I look forward to working with some of you soon.


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  1. Phil
    May 9, 2011 at 2:23 pm | Permalink

    Welcome Hedeel. I’m excited to have you on board and looking forward to learning from your experience.

  2. May 9, 2011 at 11:00 pm | Permalink

    Great news! Congrats, Phil. Hedeel, I’m positive you’re going to love working with Phil. He’s one cool guy!

  3. May 31, 2011 at 5:20 am | Permalink

    Welcome aboard!

    > working with people to turn their ideas into living, breathing start-ups.
    That sounds like powerful stuff!
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  4. June 5, 2011 at 2:57 pm | Permalink

    Welcome – more people in the world helping other to launch their dreams – I love it!
    Brian Cormack Carr recently posted..I Want To Change Careers Where Do I Start

  5. June 22, 2011 at 9:59 pm | Permalink

    Eagerly looking forward to your contributions Hedeel…
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